Introducing Master’s new Kettle Cooked range Daher Foods has introduced a new range of Potato Chips to the snacks category with the launch of Master Kettle Cooked. The range is crafted from the finest quality potatoes which are slow cooked the old way and 40% less fat continuing our promise for healthier products!
The range was launched with four available different flavors, two of which are already well known by the market, Salt and Salt & Vinegar, and two brand new flavors: Honey Mustard and Sweet & Chili. The packaging features a premium look with a white matt finish. The range’s launch is supported by a full marketing campaign with the message of “جديد عالطريقة القديمة” or “New, the old way!”. The campaign consists of a full tv, outdoor, digital and PR campaign