Daher Foods launches line of popped chips bringing innovation to the snacks category. Master Pops is the latest new innovation by Daher Foods, adding a healthier range to the snacking category. Master Pops are 70% less fat than regular potato chips with a significantly lower oil content. The new range was launched with four great flavors: Sea Salt, Barbecue, Cheddar and Thai Sweet Chili! The packaging is focused on females looking for healthier snacking products with satin colors and light as air visuals. The range was launched with the support of a 360-degree marketing campaign with the message of “More Pleasure, Less Guilt”.